Learn how to rank a website
Learn how to rank a website the way it’s actually done: eight modules that take you from reading a local search result to holding a ranking — each one applied to a real site, not just watched.
A syllabus, not a video dump
Each module opens a week at a time and comes with the exact templates and checklists we use. You don’t just learn what to do — you do it, on a live site, and post it for feedback. The competition and the coaching keep you moving through all eight.
Outcomes below describe skills you build. None of them is a promise of a specific rank or position — the method earns rankings; no one can guarantee them.
The eight modules
- 01
Foundations: how local ranking actually works
You’ll be able to Read a local SERP and the map pack, and name the signals Google weighs — proximity, relevance, prominence — instead of chasing myths.
- 02
Keyword & intent mapping
You’ll be able to Find the bottom-of-funnel searches a local business can realistically win, and map one intent to one page.
- 03
The Google Business Profile
You’ll be able to Set up and optimize a GBP the way the guidelines actually reward — categories, services, description, primary category, and honest NAP.
- 04
On-page & site architecture
You’ll be able to Structure a site so each service and location has a real, indexable page with the keyword in the places that count.
- 05
Schema, technical & Core Web Vitals
You’ll be able to Add valid structured data, keep the site fast, and make sure Google can crawl and index every page you want ranked.
- 06
Reviews, citations & prominence
You’ll be able to Build the off-profile signals — consistent citations and a real review engine — that move a business up the pack.
- 07
Content that ranks and converts
You’ll be able to Write service and location pages that earn the click and the call, without thin or duplicated filler.
- 08
Measure, iterate & defend the rank
You’ll be able to Read Search Console and GBP insights, diagnose drops, and keep a page ranked once it gets there.
Who this curriculum is for
It’s built for two people: the local-business owner who wants to rank their own business and stop paying for results they don’t understand, and the freelancer or aspiring SEO who wants a repeatable skill they can sell. Both learn the same method — the difference is only which site you point it at.
If you already rank sites for a living, this may cover ground you know. If you’ve bought courses you never finished, the leaderboard and weekly coaching are the part that gets you to the end. See how the cohort works or the leaderboard.
Learn the method, then race to apply it
Apply to claim your seat, or join the waitlist and be first in line when the next cohort opens.
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