The local SEO ranking competition
The local SEO ranking competition at the center of the cohort: every member races to apply what they’re taught and rank a real site fastest. Here’s how the leaderboard is scored — and a sample of what the standings look like.
Cohort standings
- 1 mappack_mike Cohort 4 2,480 ▲2
- 2 seo_sofia Cohort 4 2,310 ▲1
- 3 rankd_ray Cohort 3 2,185 ▼2
- 4 gbp_grace Cohort 4 1,990 ▲3
- 5 citations_cj Cohort 3 1,875 —
- 6 schema_sam Cohort 4 1,740 ▲4
- 7 localpro_lena Cohort 3 1,655 ▼1
- 8 reviews_rio Cohort 4 1,590 ▲2
- 9 nap_noor Cohort 3 1,505 —
- 10 crawl_kade Cohort 4 1,440 ▲1
This is an illustrative sample. The names, cohorts, and points above are made up to show the format — they are not real members. Live standings appear here only once real members opt in to be shown.
How points work
Points reward the two things that matter: doing the work, and getting a real result. Nothing is scored for watching a lesson — only for applying it.
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Ship the weekly assignment
Complete and post the module’s hands-on work on a real site.
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Show real ranking movement
Evidence a page or profile moved up for its target search.
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Help another member
Useful answers and feedback in the community feed.
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Weekly reset
A weekly ladder runs alongside all-time, so new members can still win.
There is no way to buy points and no guaranteed finish. The leaderboard measures effort and evidence, not spend — and “rank #1” on the board means top of the cohort, never a promise about your position on Google.
Why a race, not just a course
Most people who buy an SEO course never finish it. A leaderboard fixes the thing courses can’t: it makes the work public and time-boxed. When your cohort can see whether you shipped this week, you ship this week. The competition isn’t a gimmick bolted on top — it’s the mechanism that gets you to actually rank something.
New to how the whole thing fits together? Start with how it works, or see the curriculum you’ll be racing to apply.
Get in the race — apply for the next cohort
Apply to claim your seat, or join the waitlist and be first in line when the next cohort opens.
Apply for the next cohortNot ready to apply?